The right time to remind a customer is just before their next session is due, based on the interval your therapists recommend for that treatment. Interval differs by treatment, so set it per treatment rather than one rule for everything, plan the next session before the customer leaves, and send a reminder ahead of that date. MyBMS Pro plans the next session from each treatment’s standard interval and sends appointment reminders automatically through WhatsApp.
Why the interval matters for facials and body treatments
Facials and body treatments are usually sold as a course or a package because results build up over several sessions. When customers come back on time, they are more likely to see the result they paid for, and more likely to buy again.
When they drift, three things happen:
- The customer is less happy with the result, even if the treatment itself was done well.
- Unused sessions pile up. Sessions the customer has paid for but not used are services the salon still owes.
- The gap grows until the customer stops coming. One late visit becomes two, and then the customer quietly disappears.
Most of this is not the customer’s fault. They are busy, they forget, and nobody told them when to come back.
When a customer doesn’t come back, it’s often not because she was unhappy. It’s because nobody agreed the next visit with her. Half a minute at checkout to book the next session does more than ten messages sent afterwards.
William Tang, Founder, MyBMS Pro
How often should customers come back for a facial or body treatment?
There is no single answer. The right interval depends on the treatment, the customer’s goal and your therapists’ professional judgement. What matters is that your salon decides it once, writes it down per treatment, and uses it every time.
A practical way to set this up:
- List your main treatments. Facials, body treatments and any course you sell as a package.
- Agree the standard interval for each one. Ask your senior therapists what they recommend, and use the same rule at every branch.
- Allow the therapist to adjust. The standard interval is a starting point; the therapist can plan a different date for a particular customer.
Plan the next session before the customer leaves
The easiest reminder to act on is one for a session that is already planned. Make it a habit at the counter:
- Plan the next date at checkout. Use the treatment’s standard interval to suggest the next session while the customer is still in front of you.
- Tell the customer what is left on their package. If they are on a package, mention the remaining sessions so they know why the next visit matters. Read more about tracking package sessions.
- Let customers who prefer it book online. If you accept online bookings, set clear rules so the schedule stays under control. See setting online booking rules.
Send the reminder before the date, not after
A reminder works best before the session is due, not after the customer has already drifted. Keep reminders short and useful: the treatment, the planned date and how to change it if needed. For reminders that reduce missed appointments, read how to reduce no-shows with WhatsApp.
If a customer still drifts far beyond the interval, treat it as a different problem. In MyBMS Pro, a customer who has not visited for more than 90 days is flagged as dormant by the AI dormant customer alert. Read how to win back dormant customers.
How MyBMS Pro handles treatment intervals
- Automatic interval scheduling. MyBMS Pro plans the next session based on each treatment’s standard interval and sends appointment reminders automatically through WhatsApp.
- Online booking and WhatsApp reminders. Customers can book online, and reminders go out through WhatsApp.
- Package tracking. Each package shows remaining sessions, redemption history and outstanding balance, so staff can see what is left when planning the next visit.
- Dormant customer alert. Customers who have not visited for more than 90 days are flagged as dormant.
- Central booking for chains. HQ can arrange appointments for each branch.
MyBMS Pro is a web-based system used in the browser; there is no mobile app to download. If you run a beauty salon or salon chain, see MyBMS Pro for beauty salons.
FAQ
How often should a customer come back for a facial?
It depends on the treatment and the customer. Most salons let their senior therapists set a standard interval for each facial, use it as the default for every customer, and adjust it for individual customers when needed.
Should every treatment have the same interval?
No. Different facial and body treatments need different intervals. Set the interval per treatment so the next session is planned correctly for each one.
When should a salon send a treatment reminder?
Before the next session is due, not after the customer has already missed it. A reminder for a session that is already planned is the easiest one for a customer to act on.
What if a customer stops coming for a long time?
In MyBMS Pro, a customer who has not visited for more than 90 days is flagged as dormant by the AI dormant customer alert, so the salon can follow up personally.
Is there a MyBMS Pro mobile app?
No. MyBMS Pro is a web-based system used in the browser.
Set your treatment intervals once
Bring your list of facial and body treatments. Book a free demo and we will show you how MyBMS Pro plans the next session and sends reminders for each one.
See how MyBMS Pro runs bookings, POS, memberships and staff commission in one system — built for salons, spas, clinics and car grooming businesses in Malaysia.
Written by
William Tang · Founder & CEO, BMS Solution Sdn. Bhd.
William Tang is the founder of BMS Solution Sdn. Bhd., the Malaysian company behind MyBMS Pro. He works hands-on with salons, spas, clinics and car-grooming businesses across Malaysia, helping them move bookings, POS, memberships and staff management onto one cloud platform.